Have you ever imagined that the process of obtaining finance could be similar to that of marriage?? No?? Although the comparison is uncanny but if you ask the author they are very similar.
The emphasis of this book is simple. Financing is nothing but a relationship between a man and woman minus the emotional attachment. Financing, like any relationship, experiences the phases of love, engagement, marriage, fights and divorce! Surprisingly it too has all the twists and turns of a relationship. Once you view banking from this aspect you'll never misunderstand it again.
Another aspect that the book focuses on is the real-life problems faced by corporates and banks and my personal experience on how to deal with it. There are many books available in the market to give you all the theoretical knowledge on financing but "Financing Ka Laddoo" practically explains you the niceties of obtaining one!
Servicing loans are not only one of the primary functions of the banks but also act as a heart of the business, pumping the blood in the form funds to sustain the operations of the entrepreneur. It is a two-way path. On one end, you as an entrepreneur require a loan to finance your business. On the other end, the bankers also need good clients and companies to compete in the market and function on a daily basis. Through this book, the author has tried to meet the two ends of the road.
This book is his sincere effort to give back something special to the society what he has gained from it in these years. The author has pledged to donate all the proceeds of the book to the young minds to complete their higher education or to pursue a career in sports through Sarvasva Education & Sports Academy Trust.
Get in touch with the author at kladha7@gmail.com for expert guidance.